About Swag
Swag Custom Rides is the first and only Automotive Custom Restoration Non-Profit Shop in America. Swag restores, customizes and fabricates vehicles with two missions in mind – restoring vehicles while transforming lives.
WHAT WE DO
Swag Custom Rides builds vehicles for clients, corporations, and charities. With a team of leading industry professionals, Swag provides job training, education, and life skills for individuals recovering from life-controlling problems. In addition, Swag has been working closely with local schools that specialize in students with special education needs. A vital component to reigniting passion into the automotive industry is targeting young individuals who wish to venture into a hands-on career.
A transformation occurs when an individual has the opportunity to turn a rusted and discarded vehicle into a one-of-a-kind, show quality custom ride. We combine intensive hands-on guidance and mentorship from a team of passionate builders to offer these individuals a priceless opportunity.
Please check out our new division of Swag Custom Rides, Swag Detailers.
Our latest venture, Swag Detailers, introduces our new division and line of detailing products named S-Line. After years of testing various products, we aimed to develop a formula that is both easy to use and effective. As car restoration and customization experts, we take pride in our work and stand firmly behind it. When you choose Swag Detailers, you’re assured that the same amazing car care products we use on our projects are available to you. Our products are free from petroleum solvents, eco-friendly, and come in color-matched bottles with accompanying towels, making our line the simplest and most high-performing option on the market.
Additionally, we provide in-house detailing services. Swag Detailers ensures that every project is completed promptly and with the utmost attention to detail. Emphasizing personalized service, competitive pricing, and customer satisfaction, we consistently strive to not only meet but exceed expectations.
Our Services
Swag Custom Rides is an Award Winning full service custom fabrication shop.
ONE OF A KIND VEHICLES
Swag has built some of the most amazing one-of-a-kind vehicles in the car world. Recently Swag Custom Rides competed in SEMA’s – “Battle of the Builders” where our 1966 Boss F100 reached the top 200 finalist. To be recognized by Industry leaders and from one’s peers is one of the greatest compliments we can receive.
CUSTOM FABRICATION
Full metal fabrication for antique, custom and modern vehicles. On site metal working shop capable of panel building anything.
RESTORATIONS
Swag provides complete services for frame-off restorations. Our shop also provides Concourse Restoration services which demand extreme attention to detail to restore a vehicle back to its manufacture’s delivery condition – every bolt, marking and option restored back to original condition.
MOTORCYCLE SERVICES
• Swag provides custom painting and mechanical services for both Harley-Davidsons and Metric bikes.
• Pin striping, gold leafing and airbrushing
• Custom fabrication and metal work – bagger builds on site.
• Winter storage and spring services for your bike – space limited.
PAINT SHOP
Our award winning paint shop is a full PPG paint provider. We have a complete mixing station on premises to create and match any color. From OEM classic colors to British paints we can mix any paint code. Our paint technicians are highly skilled at tint matching colors for those cars painted years ago where the color is faded or code is non-existent. We provide expert paint application of blending and total paint jobs from show car paint to collision services. Swag is a one-stop shop.
CNC MACHINE SERVICES
One of the setbacks in restoring classic cars and building resto-mods is many parts are no longer available or just don’t exit – at Swag if a part doesn’t exist, we make it.
Our Work
We believe our work speaks for itself. Browse our most recent projects below
and enjoy our handmade work with love for every detail.
The Crew
We believe in a diverse range of personel to bring creative skills,
thoughts and ideas to the table.
GLENN RICHARDS
PRESIDENT/OWNER OF SWAG CUSTOM RIDES AND SWAG DETAILERS
Glenn was born into a family of custom car builders. His father was a car collector, painter, and fabricator who exposed Glenn to the field. From an early age, Glenn revealed his prodigy as a car builder/fabricator, nurturing his love for hot rods. He has expert knowledge of full restorations, paint, metal fabrication, performance, design, and fiberglass. He doubles as an instructor for the next generation of custom car builders.
RON ZORICK
LEAD MECHANICAL TECHNICIAN
Ron started his auto career as kid working on his dads cars. He liked it so much he just grew into the field. His auto tech background includes working at fast paced dealerships and automotive centers. Ron then worked for Skip Barber as a part of the Formula style builds team. Afterwards, he worked as a freelance instructor on the racecourses. If he built them he wanted to race them. In addition to being a bumper-to-bumper technician/mechanic, Ron became a student of everything electrical. Today he has expert knowledge of vehicle wiring systems, programing ECU’s and retrofitting modern electrical systems into classic vehicles. He oversees everything mechanical at Swag and guides his team to full mechanical fabrication of chassis, suspensions, air ride, A/C, brake conversions and engine builds.
Mike
BODY TECH
Mike is our lead body shop tech, master in body shaping, molding, and panel fitment from a restoration viewpoint as well has paint. His attention to detail and vision of final products allows him to perform perfect gaps, straight panels, and accurate molding/trim fitment.
JOHN MURATORI SR
ORIGINAL FOUNDER OF SWAG CUSTOM RIDES - OWNER OF STITCHES CUSTOM UPHOLSTERY